Chunk T Shirts

 

Like all good ideas, the idea for Chunk t shirts came about one Friday night in the pub, back in the heady days of September 2000.

A friend had just bought an old Ford Capri MkI and with it, came a Haynes manual. So proud was she of her new purchase, she took the manual to the pub where we all sat around admiring the cover until someone said "wouldn't that look great on a T-shirt". And that, as they say, was that.

The Chunk t shirt was launched and was quickly noticed by the leading stores: Harvey Nichols, The Dispensary, Richmond Classics, and the name and the range grew quickly. They gave up our jobs, sold their houses and concentrated on making Chunk a great UK brand. They moved into the first Chunk Towers (a 200sq ft room in Shoreditch with a glass roof and no heating) which was quickly outgrown, so then moved into the existing Chunk Towers, a 47 storey building with flags flying from the roof and marble lions by the door in that trendy area, Tottenham, North London. Plenty of room for all those Chunk t shirts. Lovely.

From the outset, the ethos was to produce excellent quality Chunk t shirts at a fair price. They wanted Chunk to use iconic images and adapt them to put them in different contexts, make them clever or funny or quirky. We wanted the clothing to be detailed and well thought through.